selfing your experience

This is from Sam Harris’s app called Waking Up and is a brief commentary about ego and illusion:

… your mental experience of the world is a process. It is not a static something. So the experience of being a self, an ego, in the middle of all of these changing neurophysiological states, it too must be a process. It’s a verb, it’s not a noun. You are selfing your experience. You are not a self standing in the middle of experience. Self is a kind of action. It’s the act of identifying. It’s the act of grasping.

– Sam Harris (no date) Ego and Illusion. [online] available from https://dynamic.wakingup.com/course/CE2E59 [30 January 2024], from 01:29min.

Makes me think that it takes a lot of effort to maintain this process of selfing.